Posts Tagged ‘training video’

Every company wants to stand out in a crowd, be a step ahead and lock-in those customers as quickly as possible in the most professional manner.

And perhaps for those who are already enjoying a niche market, the challenge is to retain the same clients to benefit from repeat business.

Or perhaps, for some companies, the challenge is neither retaining clients nor competing for new markets, the obstacle is communication within the company itself whether it is conveying new policies to staff or amongst stakeholders, a power tool is needed to convey the right message at the right time and in the right manner.

The power tool I’m talking about is “VIDEO”.  Today, business videos are used in many areas for different purposes ranging from business presentations, exhibitions, trade shows, conferences, seminars, pitches, pre-qualification sessions, tender submissions, product launches, training, induction, recruitment and so on where you work hard to get results!

So, in the coming year 2013, what are the actual benefits of having a professionally produced video; be it for in-house communication or for marketing and business development purposes?

  • Video enhances and validates a company’s professional image
  • Video can be downloaded and viewed at anytime and can reach a global audience real fast, cost effectively
  • Video offers an additional marketing message outlet
  • Video enhances customer experience
  • Video has an instant appeal to audiences
  • Video is a point of sale promotion at retail outlets
  • Video improves your search engine ranking thereby driving more traffic to your website
  • Video provides excellent product / project documentation
  • Video has multiple applications, it instructs and educates

If you would like to know more about how a video will enhance your 2013 company objectives, call us today.


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“The way you train your new employees is important in not only enabling them to do a good job, but also with their retention. Recent studies have shown that when a new hire is adequately trained in the beginning, they feel more confident in their job and therefore will stay with you longer,” Peggy Morrow, ‘Training for Success’

Training videos are exactly what the title says – videos made for the purpose of employee training.

Currently we are doing a series of training videos for a client. As I watched our producer, cameramen, models, presenters, editor and the whole team working very hard to come up with an outstanding training series for our client, I decided to delve a bit more than usual into the importance of having training videos. I must admit that this was the first time I was associating first hand on a script-to-screen journey with the team specifically for training videos.

It was  interesting and a bit puzzling for me for I could see the last shots being taken first, first shots being taken last… apparently non-connected shots being taken in between. I could see the benefits of a proper film school education and our producer’s years of experience from features to documentaries working the clock. The results were fascinating. What emerged in the editing room (again after days of work) was a proper, smooth flowing sequence with a proper beginning, middle and end!

Why should a company invest in training videos? I presented this question to a few to know their views and this is the feedback they gave me:

  • Cost saving: For a large company especially with branches in different locations, it can be tremendously expensive to either send experienced trainers to all of them, or pay for each individual to attend training courses. A training video can considerably reduce these costs, and make the training information immediately available to all members of staff.
  • It is reusable and portable: Training videos can be distributed in various formats once editing is done e.g. CDs, DVDs and the Internet. In fact the series we are producing will be part of an e-training project as well. It becomes very convenient for both trainers and trainees.
  • Time saving: With videos, one can simply learn more in less time and hence companies can spend less time in training sessions while employees can also get to view the videos at a convenient time because the retention power of content is quite exhaustive.
  • Video makes learning lively: Visual content is more compelling and participants will be more enthusiastic and willing to learn.
  • Tutor training moderation and effectiveness: All the trainers are able to reference to a set standard so there is no confusion or variations on the company’s training curriculum. Besides including videos to the on training program enhances the instructor’s effectiveness by using accurate, pre-recorded visual demonstration and explanation of proper techniques.
  • Employee retention: As I stated by quoting Peggy Morrow, “Training for success”, training videos used for induction purposes make new employees feel more confident in their role which in turn leads to an increase in performance… and the end result – they stay longer.

One of them summed it up for me, “If you are concerned about the cost of training, contemplate the cost of ignorance.”

MovieMedia is experienced and equipped to meet your training video needs at any time with cost effective solutions. Call us today even if you just want advice on how to go about developing one video or a series of them. Our team will be more than happy to guide you through the process.


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Simple Productions: best things can still happen!

Previously, I wrote about SimpleProductions and well as of now we’ve got some real good feedback.

Click these links and you will know what I mean:

These links are samples of a simple production, which we are promoting now to help companies convey their message with maximum impact and of course cost effectively.

From a simple product video to a general manager’s speech to an event invitation, we can do it for you on simple budgets.

So hey… what are you waiting for? Pick up that phone and call us now!


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Eid Mubarak!

Ramadan timings and Eid holidays are over.

We are back to normal timings and schedules.

Some say that Ramadan months are lean months because almost all decision makers are out of the country.

But for us it’s business as usual. We started several new projects and completed some more.

As we embark on the last quarter of the year, it’s the season for product launches and trade shows/exhibitions.

For companies which are participating in these events we have a proposal on how to lend punch to your marketing efforts.

Movie Media can help you deliver your message and effectively attract visitors to your

exhibition stand.

It is extremely important to have well produced videos which will tell

your story and leave a lasting impression.

Let us help you be seen, be noticed and be heard.

For your corporate and marketing videos please contact us before it’s too



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Videos are an effective communication tool

Moving images are worth a million words

To see is to believe.

People won’t believe you until they see the proof…

That’s why it is important that you show your company, your product and how it will work.For products like cell phones, cameras, and other small products, it’s easy.

You can carry these with you to demonstrate its capabilities.

But what if you are selling a ship? A building? Big industrial equipments or machinery? Or even selling your services?

How can you take these things to your clients?Remember people want to see the product first before buying!

This is where videos come in.Videos will make a marketer’s life easier…

A professionally made product/corporate/marketing video which you can take in a DVD format and play it on a laptop is a potent marketing tool.

With actions, graphics and sounds you are effectively demonstrating the capabilities of the product as well as building on the corporate image of your company with your prospective clients.

Seeing is believing… and by giving them something they can watch for 5-7 minutes is worth a million words.

Corporate videos and marketing videos can help you reach your target market with ease and excitement.


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