Why do some videos fail?

Why do some videos fail?

Although video has emerged as the most cost-effective marketing and sales tool for both online and traditional communication avenues why do many of them fail and fizzle away?

Cost-effective they are. But there are videos and videos. Agreeably, no other medium combines so many arts and crafts together to stimulate the senses and impart information with impact. But what makes the difference between an effective video and one that doesn’t work? Feelings.

That’s right, feelings. As in all matters that rely on creating impressions to evoke desired responses it is this evasive factor – feelings – that makes or breaks a video. Feelings is what we as professionals bring to a production. Just stringing shots together with an audio track will not work.

Does one size fit all?
We don’t think so. You will want to show your video to sit down audiences at seminars, conferences and meetings. Then there are exhibitions, trade shows and laptop presentations. You also will need it for worldwide attention on your website. Each showing is a validation of your company yet each medium has it’s own idiosyncrasies and qualities. The one- size-fits-all design becomes questionable. We at Moviemedia know this and will edit it accordingly. In other words do one shoot and have your story tailored/edited with the different media in mind. That’s when videos succeed.

George

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We just completed a 3 day stint in Abu Dhabi for an international client who are shooting from Australia to Russia, UK, Europe, the Americas and the UAE producing a series of videos for their internal and external communication purposes. The company is a global provider of professional technical and management support services to a broad range of markets, including transportation, facilities, environmental, energy, water and government. (Till a film is completed and exploited by the clients we never divulge names.)

We are producing a corporate marketing video for an Australian client with operations in the UAE

Moviemedia not only provides comprehensive script-to-screen services but also provide crewing and location services to out-of-towners. This month has been a particularly busy one with this being the 3rd job for our international clients.

The same works for us too. We are producing a corporate marketing video for an Australian client with operations in the UAE and the footage we want from Australia is being done by another team. Thanks to modern communication methods using the internet, production work has become so much easier… and cheaper.

Having started my career when the word video was unheard of (that gives my vintage away, doesn’t it?) when just the motor alone of a studio film camera used to weigh 15 kilos I marvel at the superb hi-definition cameras (video of course)  that comes in packages less than 3 kilos today! The Abu Dhabi shoot called for moving from location to location and this called for gear that can be easily transported around. It also helps in keeping the teams smaller and hence lower production costs.

The shoot was done on SONY XDCAM EX3 hi-definition cameras and we used a teleprompter

The shoot was done on SONY XDCAM EX3 hi-definition cameras and we used a teleprompter (Autocue) to make life easier for the 16 odd employees we interviewed over the three days.

‘It’s a wrap’ doesn’t mean that work is over for the day. Yes, we can pack up and leave the location for an eagerly awaited shower and change. The day’s work is not over until the gear is cleaned and readied for the next day. This is extremely important as the dust, humidity and corrosive atmosphere can wreak havoc on camera equipment. Since we shoot on full tapeless mode the media is transferred, backed up and all batteries put on charge. We also take a quick sneak peek at the shots to ensure that all’s well and reports   completed. Only then is it a real wrap for us. One could say that this is the only part of our work that is routine for every shooting day brings a new experience.

-George-

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As soon as we completed the video on WOW RAK’s Iceland, the largest water theme park in the region located in Ras Al Khaimah, we posted it on YouTube.

Within less than a week more than 45,000 people had viewed it!

It’s a month now and the number of views has crossed 77,000 and increasing as I write this.

That shows the power of video on the web.

It underscores the point we have been making – a well made video can drive traffic to your site.

But first you need to produce that video.

Whether you think it is an expense or an investment depends on which side of the internet divide you are on.

We know it is an investment worth making.

The YouTube figures prove it.

-Kokila-

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I hope I grabbed your attention with that!

It’s true and they are all in Iceland…the one in RAK.

Now that I have sufficiently confused you let me explain. Iceland is the largest water theme park in the region which opened to the public recently in Ras Al Khaimah. It is just the first phase of a much larger park and resort project being planned by WOW RAK.

The Moviemedia crew had a good preview of the project since we were commissioned to do the introductory promo video which was shown at the inaugural ceremony of Iceland. Our crew had just six days to complete the video. Can we shoot, edit and get the promo ready for the launch? It was a challenge.

The park was in the final stages of construction spread over 120 acres of land.

Racing to cover all the key elements of the huge park even as workers were putting the final touches needed an intricate choreography of men, machines and time.

Needless to say, we met the deadline and despite the frenetic pace the quality of the production was not compromised. What made it possible was that our crew went the extra mile as we always do. Our team received the full support of the Iceland staff – some of whom starred in the film – as well as of the top management of WOW RAK who rolled up their sleeves and worked alongside.

We have a feeling that the park will be a popular jaunt for families. We posted our video on YouTube and it has already attracted a huge number of viewers.

Click here to watch the video.

-Kokila-

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Aerial shoots are always highly demanding specialised work with lots of people communicating with each other and often it is this coordination which is the biggest challenge of all.

For example, the director wants a specific shot to convey the story which he communicates to the cameraman, to achieve that cameraman demands a particular manoeuvre that the pilot has to understand and perform exactly so the shoot achieves its objective. And all this has to be done when a three blade chopper is flying with its side door opened fully. With heavy winds blowing in like a storm you can hardly hear anybody talking…. well forget talking you hardly hear anybody screaming, despite the headphones we wear.

But in our case we can put together an in-house aerial team in a jiffy where the George the director is also the pilot who flies the powered parachute! For some aerials the PPC is idea more so when the director himself flies it and so knows what shots the cameraman needs. The cameraman just sits behind him and finds it a lot easier to communicate the particular manoeuvre required for a particular aerial shot with just one or two words.

I have done aerials with a wide variety of flying machines, different models and designs like fixed-wing micro light, open top micro light, twin blade luxury chopper, Russian made three blade choppers as big as a hall which can accommodate minimum of 20 to 25 people, twin blade military chopper and the powered parachute. Each machine has its own pros and cons.

The powered parachute allows you to shoot from all directions as it is fully open (in fact it feels like a tricycle attached to a parachute!). Since it is slow you get an extended amount of time to click your different pictures it is ideal for aerial photography.

The pictures shown here was taken when we were doing the first test flight with our brand new Sony HD EX3 camera with a combination of Kenyon KS-8 Gyro. Wow, the result was very good, far beyond my expectations!

I am now eagerly anticipating the aerial shoot next week with the Sony HD EX3 camera most probable on a Russian chopper, I hope the weather clears up and we get a clear day, as the weather is a main factor for the aerial shoots.

-Arul the cameraman-

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It’s really a significant feeling when you work on a big ship but in this case what was even better is that we were working not just on a big ship but the world’s biggest LNG carrier.

Yes you are reading it right…the world’s biggest!
The ship was huge, when we were walking up the stairs to the deck and we had to stop twice to rest before we reached the deck. It was approximately 130 feet high equalling a five storey building and that is just the part of the ship which is visible above the surface, the rest is underwater.

The Moviemedia film crew was there two days to cover a very special operation and it was such an amazing experience.

When I entered the wheelhouse I felt I was stepping into one of those futuristic movie sets with a high-tech inter-galaxy space ship but the difference was this was real. This LNG carrier is one of the most modern with all the latest navigation systems linked to satellites, several high performance computers employed to assist the captain and his team to tackle even the roughest of seas.

A well maintained, clean and sophisticated ship the interiors looked like a five star hotel. We had lunch with the captain, food was great thanks to the chef for the hot and delicious seafood. We had a very interesting and informative chat with the captain and his crew, sharing their best and worst experiences offshore.

It is true that even to talk to a person you should know a bit of their subject, thanks to all those regular offshore projects we have been on (we’ve been there done that – were seasick and survived to tell the tales too). Our producer Mr George Jacob with four decades of experience involving varied industries and subjects, had a lot to share with the captain. It was a real treat for me especially when I am to embark on my own journey later this year to do my advanced underwater film making course in Thailand.

Needless to say that the project was a great success, as always the clients were extremely happy, we sure exceeded their expectations by inputting our valuable suggestions, going that extra mile looking into what they need rather than providing what they ask for. That is where MovieMedia is different from others, we not only provide ultimate media services we provide ultimate media solutions which will meet our client’s requirement, I think that is what makes us stand out from the crowed.

I am now just waiting and hoping for a project that will take us on the world’s biggest aircraft, I hope soon you will be reading another blog on that too one day.

-Arul the cameraman-

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Making your choice… your decision

When I was still working back home, I was invited to judge a beauty pageant. While watching these beautiful ladies walk down the stage and present themselves I thought that I’m in big trouble since they are almost all qualified and really beautiful. WOW, I just told myself to scrutinize every step they make so I can catch their mistakes to make it easy for me to put some deductions.

You see there is something wrong with the way I was thinking before than what I think today. Why do I need to look for their mistakes? Do I want them to fail? Is that the right kind of judging? Mistakes or failures do not mean there is no beauty behind it.

Why can’t we just look who will be the best… the brightest and have that unique trait and passion. I guess this happens not only in beauty pageants but for almost all transactions, proposals, tendering etc that we need to check.

Today I realized that since we usually submit proposals and make presentations specially if clients we approach have people in mind to do the project for them. They ask questions that I think they already know the answer. Some will just find a way for you to fail and stumble. Why can’t they just ask the benefits that we can give them, the quality service that we can provide and our passion to do and finish the job?

We learn everyday and that beauty pageant made me realize that its not about looking for a fault or failure but you need to look for what’s in it for you, what’s good and what’s the best for you and the company. Well if you ask me everyone is beautiful we just need to ask what they can do for us.

-Ody-

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I already told you guys about our offshore shoot adventure… well after all the things happened there and after our editor Ramji edited the footage I can now say that I’m proud to be in that shoot…

Honestly while on that shoot I swear that I thought I will not survive that. Throwing up 3-4 times with no food (well actually food is available but I don’t want to throw up again right) only water, the heat of the sun etc I really thought that it’s my end… But fortunately it was not!

When I watched the video WOW and I said WOW again. It’s so good in which you will never know that we were shooting in rough seas. The footage is so clean and stable… (no one will ever believe me saying that the waves were tossing us up and down.)

Our client was very happy too with the end product. I was walking with my head up high and telling myself that I was part of that film.

Well, thank you MovieMedia for that chance… I do realise that anything is possible… getting good shots even when the sea is not cooperating… getting the shots even you want to throw up, finishing the project on time. Hey if you look back on some things that happened, check… think and learn from those experiences… What have I learned? I think I need to take some medicines before going out to the sea again. =)

-Ody-

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Day 3:

Final day… I had a good breakfast and was excited about returning to shore, but I was still worried about the sea situation.

Looking out at the sea it appeared and felt calm.  When we started sailing off I was ok and felt relaxed. The sea was really calm and now I’m enjoying the trip.  For the first time I started talking and smiling again. I had flashbacks about how I struggled the previous day, how I prayed, how I felt sick and felt that’s my last day. But I also thought about how our crew reacted when they needed to finish their job whatever the weather, come rain or sunshine. No matter what the situation is and no matter where they are they are ready for action and ready to move and shoot.

I believe if you have the passion, the commitment and love what you do everything is possible… everything is easy. Believe me or not I survived and should I say it was a good experience and quite an adventure for me.  The Billy Pugh experience, the hanging bridge, jumping from one boat to another, the trip to the restroom (well as for me yes) and everything that happened those days are just unforgettable.

My advise to all is if you are looking for a video production company make sure they have the experience, the passion, love what they are doing and the commitment to finish the project without a hitch. At the end of the day you need a good film for your company right?

-Ody-

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For Moviemedia crew shooting onshore, offshore, up in the air or down on the ground is sometimes all in a day’s work, make that a couple of days work.
This time I experienced it too. I was asked to go with our crew for a 2-day off shore shoot.
First I thought it would be lots of fun and adventure joining the team for this shoot but not for long.

Day 1:

We started off from our office straight to the port. We boarded the boat (seems big enough for me) and arranged our stuff. I was checking the sea and assumed that today it was calm. As we set sail I asked the captain if the sea is ok and he told me that its ok but the sea is starting to swell and we have 1-2 feet of waves. So in my mind I measured 1-2 feet and told my self that it’s not high. Then after a few minutes I felt that the boat is quite shaky and asked the captain what’s happening and he said that its ok we are just experiencing small waves.

So after 1 hour of travelling I started to feel a cold sweat and started throwing up… whew it’s so bad that I just lay down and slept. While thinking what will happen to me in the middle of the sea Arul our cameraman rushed in and informed us that we are now approaching the vessel and need to go out and start video shooting. Honestly, I don’t know if I could stand but fortunately I did.

By evening we had to transfer to the larger ship where we were to spend the night and return to the smaller boat early morning to complete the shoot. But transferring is not as easy as I thought it would be. Our transportation from one deck to the other was something I had never experienced before … it was on a Billy Pugh.

My initial nervous reaction was ‘why am I here?’ But I don’t have time to question, to ask and to complain just wear the life jacket and hold on tight… and I survived (I hope in flying colours=) We slept overnight on this big ship and WOW should I say the accommodation was like a five star hotel. It was very impressive. This big ship is so clean and well-maintained even though it was not a passenger cruise liner. The food was good too and of course everybody on the ship was nice and very accommodating.

Day 2:
Woke up by 4 am to get ready since we need to be on our service boat by 6 am to start shooting. Can’t eat much of the breakfast since I’m expecting that the sea would be like yesterday. The sea was little quieter than yesterday but still it’s like its rocking me up and down. We need to start shooting since the operation has started. George, our producer-director, asked me to eat something and then that’s it… the food I ate was in the bin again…

I drank some water and again back to the restroom… its now taking its toll to me… I thought I’m going to die…(actually I already called all the saints that I know) then I asked George if he is ok and told me that he is but I don’t see that on his face. I know he was struggling but we need to get good shots so the work must continue.

Wow how’s that for passion and commitment to get the job done right! Then I heard the news that we cannot return to the port today but need to sleep one more night on the big ship… Back to the Billy Pugh. Sigh! So we finished the day wondering that what if our crew are not committed and just lay down and felt sick?

To be continued…
-Ody-

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